MISSION

Paradise Factory discovers, nurtures and celebrates the voice of the individual.

Paradise Factory, a 501(c)3 non-profit company, advances the art of American performing arts by fostering and educating emerging artists with a focus on theater as an incubator for the cinematic form.

We encourage our artists to draw on their own lives for inspiration and approach each work as an act of self-discovery and actualization. This method leads to the creation of deeply personal art that inspires both artist and audience to view themselves and the world from a new, more authentic perspective.

BOARD MEMBERS

  • Joseph Carey

  • Danny Rocco

  • Grant Varjas

  • Monique Vukovic

History of 64 East 4th St.

The building used to be the Paradise Ice Cream Factory, where the ice cream cone was invented in the 1920s. It then became a hat factory that eventually burned down.  

The condemned building was unoccupied until Tom Noonan and Jack Kruger built the theater and rehearsal rooms, breathing life back into the building.

Years later the City of New York and Borough President Scott Stringer granted $5 million toward a total renovation.    

“A generation of artists are indebted to Paradise Factory for its remarkable and uncompromising approach to stage and screen.”

– F. Murray Abraham